Track Shack Events

"Medals are expected now as athletes are making their event choices. In some cases, it can mean the difference of someone signing up for your race or not, and this is how (Maxwell Medals) helps us add value to our events.

We know that our fans and followers anxiously await the medal reveal and therefore we strategically release (and promote) the medals during the registration/recruitment period. These social posts receive higher social engagement compared to other types of content.

Our medals are designed to go with the event brand and we do that by using coordinating colors, textures, and/or certain features that might make the medal functional. Examples include bottle opener or suncatcher style medals."

- Natalie Casey | Vice President, Communications | Track Shack Events